What is the most visited country in the world? Celebrate World Tourism Day!
Ever wondered, what the most visited country in the world is? In celebration of World Tourism Day, we’re highlighting the most visited countries! World Tourism Day is celebrated every year on the 27th of September, in order to raise awareness about the importance and impact of tourism on society.
Each year has a specific theme and for 2024, the focus was on inclusive growth and sustainable recovery. The World Tourism Organization promotes tourism fairly and equally, across all countries. Around 1 in 10 people work in the tourism industry globally.
Tourism statistics by country: The top 10 most visited countries
Global tourism has seen significant changes in recent years. After the disruption of 2020–2021, international tourism has made a remarkable recovery. Here’s a look at the current top 10 most visited countries:
France
Cote dAzur, France
Welcoming more than 89 million visitors per year, France is the most visited country in the world. Little wonder, owing to the eternal pull of the cosmopolitan capital of Paris. City breaks to the French capital are always popular with couples, who long to experience the romance of Paris’s historic streets and glistening Eiffel Tower.
Furthermore, Paris is a shopping paradise and boasts some of the finest restaurants in the world. On the other hand, France offers an array of Mediterranean beaches along its glamorous Côte d’Azur.
Visitor statistics: France maintains its position with approximately 90 million international arrivals in 2023. Tourism contributes about 8% to France’s GDP, with growing numbers from China and the United States. France continues to be the world’s leading destination.
Spain
One of Europe’s top vacation destinations, Spain is undoubtedly one of the most visited countries in the world! Around 83 million visitors per year jet off to the sun-drenched beaches and diverse cities of Spain. The coastal city of Barcelona, in the north of the country, is the most popular tourist destination in the country.
Home to the impressive architecture of Gaudi, such as La Sagrada Familia, Barcelona is a tourism hotspot. The sophisticated capital of Madrid and the Balearic Islands of Ibiza and Mallorca also top the list of popular destinations in Spain.
Visitor statistics: Spain received approximately 85 million international visitors in 2023. Tourism represents about 12% of Spain’s GDP, with British, German, and French tourists comprising the largest visitor groups. Spain has seen growth in sustainable tourism initiatives.
United States
More than 80 million visitors touch down in the States every year. An enormous country with a diverse array of landscapes, cultures and sights, the USA has something for everyone. In fact, a large proportion of the country’s economy is dependent on both international and national tourism.
The major cities of New York, Los Angeles and Las Vegas are among the most appealing destinations. Family vacations to Florida, famed for its theme parks and wildlife-rich Everglades, are also popular.
Visitor statistics: The United States welcomed approximately 79 million international visitors in 2023, with tourism generating $1.9 trillion in economic output. The United States has seen significant growth from South American markets.
China
Unlike the other most visited countries in the world, China is a relative newcomer to the travel industry. Nevertheless, the sheer size, diversity and heritage of China mean it attracts around 63 million visitors per year!
Tourism hot spots include the capital, Beijing, home to the Forbidden City and the gateway to the Great Wall of China, one of the New Seven Wonders of the World! On the other hand, visitors can trace the legacy of China’s dynasties in Xi’an, home of the Terracotta Warriors.
Visitor statistics: China has seen slower recovery with approximately 54 million visitors in 2023. However, domestic tourism has boomed with over 6 billion domestic trips. China’s tourism strategy has shifted toward cultural and heritage experiences.
Italy
Malcesine town, Garda Lake, Italy
More than 62 million tourists every year enjoy a taste of the ‘Dolce Vita’ in Italy. Known for its artistic heritage and mouth-watering national cuisine, Italy has long been a favourite travel destination. The most visited country in the world might be Italy’s northern neighbour, but this nation of romance and history is an unmissable place to explore.
From the Colosseum in Rome to the volcanic ruins of Pompeii, history lives and breathes in Italy. Furthermore, the charming coastal villages of the Amalfi Coast and the rolling vineyards of the Tuscan countryside also have eternal appeal.
Visitor statistics: Italy welcomed approximately 65 million international visitors in 2023, with tourism contributing 13% to the national GDP. Italy has seen increasing numbers of travelers seeking experiences beyond traditional tourist cities.
Turkey
Traverine terrace pools, Pamukkale, Anatolia, Turkey
At the crossroads between Europe and Asia, Turkey is one of the most visited countries in the world. Around 46 million tourists per year are drawn to this country’s mix of cultures, captivating landscapes and awe-inspiring heritage sites.
For those looking to experience the fast-paced atmosphere of the city, Istanbul is a must-visit. Famed for its Blue Mosque and Grand Bazaar, Istanbul is the top destination for tourism in Turkey.
Visitor statistics: Turkey has seen impressive growth with approximately 56 million international arrivals in 2023, representing a 15% increase from pre-pandemic levels. Turkey has benefited from its strategic location and value reputation.
Mexico
Over 40 million tourists travel to Mexico every year. Whilst most opt for the paradise beaches and laid-back atmosphere of the Riviera Maya, Mexico is also an important cultural travel destination.
Home to the ancient Mayan archaeological sites of Chichen Itza and Tulum, Mexico offers much more than just beachside fun. Cancun is the most important contributor to the tourism industry in Mexico.
Visitor statistics: Mexico has climbed in the rankings with approximately 45 million international visitors in 2023. Tourism contributes 8.5% to Mexico’s GDP. Mexico has successfully diversified beyond beach destinations.
Germany
39 million visitors per year make Germany one of the most visited countries in the world. With its vibrant capital of Berlin, fairytale castles of the Rhine Valley and charming towns and villages of the Black Forest, Germany offers much to explore. Tourism generates millions of jobs and is an important part of the German economy.
Visitor statistics: Germany welcomed approximately 40 million international visitors in 2023. Business travel accounts for a significant portion of Germany’s tourism sector. Germany has seen growth in sustainable tourism with eco-friendly accommodations.
United Kingdom
Stonehenge, The UK
The United kingdom has emerged as one of the most visited countries, with London being a major draw. The UK offers diverse experiences from the historic monuments of London to the scenic landscapes of the Scottish Highlands and the picturesque villages of the Cotswolds.
Visitor statistics: The UK received approximately 37 million international visitors in 2023, with tourism contributing £127 billion to the economy.
Thailand
Ayutthaya, Thailand
Completing our list is Thailand, known for its tropical beaches, royal palaces, ancient ruins, and ornate temples. Tourism is vital to Thailand’s economy, with visitors flocking to Bangkok, Phuket, Chiang Mai, and various islands.
Visitor statistics: Thailand welcomed approximately 35 million international visitors in 2023. Tourism accounts for approximately 18% of Thailand’s GDP. Thailand has positioned itself for wellness tourism and eco-adventures.
Explore the world’s most popular destinations with Exoticca
Now you know the most visited countries in the world for 2024! Are you drawn to the romantic streets of Paris, the sun-soaked beaches of Spain, or the ancient wonders of China? These top countries for tourism offer unforgettable experiences.
The expert team at Exoticca specializes in creating exceptional travel experiences to these popular destinations and more. As a full-service online travel agency, we curate comprehensive packages that include flights, accommodations, guided tours, and unique experiences that showcase each destination’s authentic character.
