Shichi Go San: A Family Celebration of Growth and Blessings
Every November, families across Japan celebrate Shichi Go San—literally “seven-five-three”—a cherished rite of passage dedicated to the healthy growth of young children. While not an official public holiday, it is among the most heart-warming traditions of the year and offers visitors a glimpse into Japanese family life and spirituality.
The Meaning Behind the Numbers
The name reflects the ages of the children who participate: three and seven for girls, and five for boys. In ancient Japan, these ages were thought to mark significant stages in a child’s development. The practice began in the Heian period, when noble families held ceremonies to celebrate their children’s milestones. Over time, the custom spread throughout society and became a nationwide observance.
Traditions and Customs
Shichi Go San is usually celebrated on 15 November, or the nearest weekend, allowing families to attend Shinto shrines together. Children wear formal clothing, most often traditional kimono in vibrant colours and patterns. Boys may wear hakama trousers and jackets decorated with family crests. Parents accompany their children to the shrine to offer prayers for good health and future happiness.
One of the most beloved customs is giving Chitose ame, or “thousand-year candy”. These long red and white sweets symbolise longevity and prosperity, and they are presented in decorative paper bags featuring cranes and turtles, both emblems of long life. Families often take photographs to mark the occasion, making it one of the most photographed events of the year.
Where to See the Celebrations
Visitors can observe the celebrations at major shrines such as Meiji Jingu in Tokyo or Sumiyoshi Taisha in Osaka, where hundreds of families gather under the autumn leaves. The sight of children in ornate kimono against a backdrop of golden trees creates an unforgettable image of Japanese culture.
Cultural Insight for Travellers
While travellers are welcome to witness the festival, it is important to respect the privacy of the families and avoid intrusive photography. Observing Shichi Go San offers a meaningful look into Japan’s values of family unity, gratitude and continuity. It also illustrates how modern Japan continues to honour its past through living tradition.
Shichi Go San is not merely a celebration of childhood; it is a symbol of renewal, gratitude and hope. In the crisp air of November, it stands as a gentle reminder of the beauty of family and the enduring rhythm of Japanese life.
